Unite for Her
Co-founded with other womxn at GREY London, Unite for Her is an initiative now adopted by WPP as part of its commitment to helping keep women safe.
Created in response to the murder of Sarah Everard, it challenges the creative industry to take action against violence towards women through a series of targeted briefs for agencies and brands.
The work was featured in Campaign via a ‘missing ad’ takeover in place of its usual ‘Ad of the Day’, and most recently evolved into an industry-wide hackathon bringing agencies and clients together to develop responses. We are currently exploring a partnership with UN Women to extend its impact.
To find out more, click below:
www.uniteforher.co.uk
Launch Stunt in collaboration with Campaign: