Get Personal This Valentines
APOLOGY LOVE SONGS
We gave Morrisons customers a chance at a grand gesture on Valentines Day to
apologise for previously bad Valentines gifts, by serenading their other halves, live
on our social channels, with bespoke Apology Love Songs.
Created in collaboration with Ninja Tunes and the artist Dirty Nice. The
campaign and songs racked up over 12million views on TikTok, pretty impressive
for a brand. With the campaign culminating in a real life proposal in-store.