APOLOGY LOVE SONGS
We gave Morrisons customers a chance at a grand gesture on Valentines Day to
apologise for previously bad Valentines gifts, by serenading their other halves, live
on our social channels, with bespoke Apology Love Songs.
The campaign and songs racked up over 12million views on TikTok, pretty impressive
for a brand. With the campaign culminating in a real life proposal in-store.